Used to sell this to parents when I worked in a health food store. Now, I'm a SAHM with two kids..one of which has disdain for veggies and is a vegetable sleuth. If you want to disguise this in chocolate milk- tip: mix first a scoop with a little warm water until it's fully dissolved then add to the chocolate milk. If you don't, it will be lumpy and not dissolve...and worse detectable lol.